Digital Data Security for Marketers, in association with Cambridge Marketing College’s apprenticeship programme.
Webinar Digital Data Security
“Digital Data Security refers to the comprehensive set of policies, procedures, and technological measures implemented to safeguard digital information from unauthorised access, disclosure, alteration, or destruction. This ensures the confidentiality, integrity, and availability of data as it is stored, transmitted, or processed.”
UK Regulations and Legislation
Data Protection Act 2018 (DPA 2018)
Replaces the Data Protection Act 1998, tailored for UK specifics.
Outlines the framework for data protection law in the UK.
Grants people rights over their personal data and sets out principles for data processing.
All organisations must process personal data lawfully, fairly, transparently, and for a specific purpose.
General Data Protection Regulation (GDPR) as it applies in the UK
An EU regulation, which the UK has incorporated into its national law post-Brexit.
Introduces tougher fines for breaches and provides individuals more say over what companies can do with their data.
Consent is critical. Organisations need clear consent before processing personal data, with some exceptions; legitimate interest.
Privacy and Electronic Communications Regulations (PECR)
Relates to electronic communications, including marketing calls, texts and emails.
Establishes rules about cookies, tracking, and electronic marketing strategies.
Unsolicited marketing emails or texts can only be sent if the individual has given explicit consent.
Sources & Further Assistance
Information Commissioner’s Office (ICO) – The UK’s independent regulator for data protection. They offer a wealth of resources, guides, and tools.
Website: ico.org.uk
Highlighted Resource: ICO’s Guide to the General Data Protection Regulation (GDPR)
Data Protection Fee – Most organisations that process personal data must pay a data protection fee unless they’re exempt. More details can be found on the ICO website.
National Cyber Security Centre (NCSC) – Provides guidance on securing information, IT, and online services.
Website: ncsc.gov.uk
Highlighted Resource: NCSC’s Cyber Security Training for Staff
Data Protection Lawyers & Consultancies – For specialised legal advice on data protection and compliance.
It’s vital to conduct regular check-ups on these websites and consultation with professionals, as data protection regulations and guidance can evolve over time.
Overview of Digital Data Security
Impact on: People, Product, Process, Promotion
Effects on: Customers, Stakeholders
Importance in: Compliance, Risk Management, Marketing Communications
What is Digital Data Security?
Definition and importance
The rise of cyber threats and the need for security
Impact on People
Training and awareness among staff
Customer trust and perception
Roles and responsibilities within an organisation
Impact on Product
Security features as product differentiators
Secure product development lifecycle
Protecting IP and proprietary information
Impact on Process
Implementing secure processes and protocols
Regular audits and checks
Impact on Promotion
Messaging around security in marketing campaigns
Addressing public data breaches or vulnerabilities
Building a reputation for data safety
Effects on Customers
Importance of trust in brand-customer relationship
Customer expectations regarding data privacy
Feedback and communication channels
Effects on Stakeholders
Responsibility to shareholders and investors
Protecting stakeholder data and interests
The role of third-party vendors and partners
Importance in Compliance
Overview of UK regulations
Consequences of non-compliance
Importance in Risk Management
Identifying and assessing risks
Mitigation strategies
The role of insurance and crisis management
Importance in Marketing Communications
Transparent communication around data practices
Handling PR crises related to data breaches
Utilising secure channels for marketing communications
Key Takeaways for Digital Data Security for Marketers
Centrality of data security in today’s digital landscape
Interconnected impact on different areas of marketing
Legal and ethical imperative to prioritise data security
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