Linkedin Deep Dive, with Nate Morse
Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us.
Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales.
Here are just some of the recent developments and opportunities in Linkedin:
Linkedin Collaborative Articles: This feature was enhanced to emphasise expert contributions over AI-generated text. It includes a redesigned web layout, more engagement visibility, a “Top Contributors” section, improved article recommendations, refreshed browsing on the advice platform, and notifications when experts contribute. This update is particularly useful for establishing oneself as an industry expert.
Personalised Linkedin Premium Experience: Linkedin now offers a more personalised Premium experience, leveraging AI to provide tailored recommendations and insights based on user interaction. This includes suggestions for skills development, networking opportunities, and AI-generated summaries of trending topics.
Linkedin Accelerate Ads: This new AI-powered tool can create end-to-end B2B marketing campaigns quickly. Accelerate uses company data to recommend campaigns with optimised targeting, creatives, and placement, and offers ongoing optimisation features like Predictive Audiences.
Enhanced Accessibility Features: Linkedin has introduced new tools to enhance accessibility for people with disabilities, including content isolation, picture displays for common words, speech highlights, syllable splitting, real-time translations, and text-to-speech for reading articles aloud.
Improved Video Accessibility: Automatic generation of captions for videos uploaded to Linkedin, with options to add or edit these captions before publishing. High contrast mode was also introduced in the Linkedin app to enhance video accessibility for those with visual impairments.
Standardised Accessibility Job Titles: Linkedin now offers standardised job titles in the field of accessibility, such as “accessibility designer” or “accessibility engineer,” to improve discoverability and job matching.
Alt Text Functionality in Campaign Manager: Advertisers can now add alternative text descriptions to images in their ads, making them accessible to blind or visually impaired users.
Updates To Job Search: Linkedin is testing personalised job collections to assist casual job seekers in discovering opportunities without conducting a search.
Updates To B2B Product Search: Enhancements to Product Pages include new category filters and improved relevance, aiming to create a more personalised experience.
Post Scheduling: Linkedin now allows users to schedule and plan their posts in advance, a feature highly demanded by brands and professionals.
Content Analytics: An updated creator analytics dashboard now includes audience data and top-performing content, with a new data exporting feature. This is available to users who activate creator mode.
Invitation Limits: Linkedin imposed limits on the number of personalised invitations users can send, with different thresholds for standard and premium accounts.
Updated Hashtag Functionality: While hashtags remain important, Linkedin removed the ability to see hashtag suggestions when searching or drafting a post, but users can still search for them by typing the entire hashtag.
Follower Counts on Linkedin Company Pages: Linkedin started updating follower counts on company pages to remove inactive accounts, reflecting a more accurate view of the audience.
With many more likely changes on the horizon, connect with Nate and subscribe to Neil Wilkins Podcast to keep up to date.
Connect with Nate Morse
Subscribe to the Neil Wilkins Podcast
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