Optimising Landing Pages, with Sahil Patel
Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests.
Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driving paid traffic to their landing pages, only to be met with disappointing conversion rates, particularly by adopting a more pragmatic approach and focusing on core principles for optimisation.
Sahil also cracks the most common myths and misconceptions he’s seen in the world of A/B testing, and shares his key tactics for running successful A/B tests.
