Here’s a wonderful example of how to turn a simple research question into a viral marketing campaign.
Meet Lyndsie Barrie, Financial Consultant and author of The 39 Money Success Keys.
Post images of three possible book covers for her upcoming book into LinkedIn and ask viewers to choose between A, B or C.
Genius.
Lyndsie gets not only a great sample of respondents (nearly 40,000) to the question, but also, highlights the forthcoming publication of the book so that when it’s out and available, the potential audience is aware and warmed up, ready to purchase.
What question could you ask today that could lead to both helpful market intelligence as well as doubling-up as marketing promotion?
