I’m delighted to share with you the beginning of the 2019 Ethical Digital Series, in partnership with Sonya
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This is a series of evening talks and workshops designed for those seeking to awaken the potential in their business through the power of digital marketing and social media.
These are events with a difference. Sometimes they are held in historic cinemas and sometimes in yurts. Sonya and I are ready to surprise and delight you, at the same time as hold your hand through an exciting period of business growth.
Digital Marketing & Social Media Marketing Workshop – Beginners
If the idea of social networking strikes fear into you, but you know that you need to understand and embrace it, to awaken the potential in your business, then this is the workshop for you.
If you are new to digital marketing and social media, we will gently introduce you to all of the most important things you need to know, in language that you will understand.
We’ll begin with a gentle introduction to the principles of effective marketing and the importance of understanding who you would like as your ideal customer. We’ll work together to craft an experience for your ideal customer and explore where your website and digital marketing fits into their journey with you.
With likeminded others, you will build confidence in the basics of using social media to find and engage with your ideal customers. We’ll also help you to understand the golden nugget of digital marketing, the Rule of Thirds, which will ensure you can effectively and efficiently begin to create great dialogue, to grow your business.
The workshop is a safe and nurturing environment in which you can learn, share ideas and build confidence, with likeminded others. We will assume you have not yet proactively used digital tools or social media before you attend this workshop.
– The Basics of Digital Marketing
– Customer Personas and their Journeys
– Digital Content Plan
– Your Website
– Introduction to Social Media
– Mindful Intention
This workshop is ideal for all small to medium sized businesses, therapists, healers, creatives and musicians, seeking to gain confidence and awareness of everything that digital marketing and social media has to offer to awaken the potential in their business.
Digital Marketing & Social Media Marketing Workshop – Improvers
This exciting workshop will build your confidence in using social networks and digital marketing techniques to awaken the potential in your business and help you to drive future growth. As such it is an ideal follow-on workshop after you have attended the Beginners workshop, or alternatively you may already have a basic understanding of the principles and importance of marketing and digital tools but not yet used them to effectively grow your business.
This workshop is ideal for those seeking to create effective and measurable digital marketing activities and proactive engagement with their customers. We will assume that you have created, but are not yet seeing value from, your digital tools or social media, before you attend this workshop.
You will learn the best practice ways of using a range of specific social networks and you’ll be able to identify and focus on those where your customers are most likely to already be active. We’ll explore the range of digital media, from using images and text, to audio and video, to ensure you maximise your impact.
With higher purpose at the heart of effective modern marketing, we will work together to create messages that surprise and engage with your customers, to help stimulate engagement and loyalty.
– Creating Digital Marketing Campaigns to find new Customers
– Emails, Newsletters and Customer Data
– Twitter Top Tips
– Instagram Top Tips
– Facebook Top Tips
– Videos, Webinars and Podcasts
– Automating your Social Media
– Mindful Intention
This workshop is ideal for all small to medium sized businesses, therapists, healers, creatives and musicians, seeking to gain confidence and awareness of everything that digital marketing and social media has to offer to awaken the potential in their business.
Let me know if you would like more information and/or to book on any of these sessions.
