I can see clearly that we should move our thinking from internal communication to employee communication.

An article by Sociabble talks about the importance of extending how we work with our employees as marketers, irrespective of their role in the business.

“The truth is, 98% of employees currently use at least one social media site for personal use, of which 50% are already posting about their company. And 71% of employees spend over 2 hours a week accessing company information on mobile devices. This is the new way employees receive and share information.”

In a very useful guide to this thinking, Sociabble talk about how typically more than half of employees share information about their business through their social networks. This is very important to consider when we communicate with them.

As managers, leaders and marketers we must continually assess the quality of information we are sharing with our staff. It’s all about careful, accurate and clear briefing of company announcements, news and product launches. If we get this right then our employees can become highly motivated, helpful and credible advocates for our messages. If we get this wrong then there is a danger of commercially sensitive information being leaked and mis-information being shared.

As we create messages and information for release into the public we should always now consider how to make it easily shareable by both our customers and advocates as well as our employees.


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  1. […] I’ve found over the years, I am often approached to fix issues with external marketing. It might be a company feels they need a new website, brochure, brand, or other tactical challenge to fix. However, as soon as we begin to look deeper into the issues around why their marketing isn’t working, it often comes down to internal marketing. […]

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