Researching Sustainability

In this sustainability podcast episode, Neil Wilkins discusses researching sustainability with Natacha Wilson, Founder and Director of Cambridge Insights and the role of research and innovation in shaping our future.

The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a sustainable future.

Top Researching Sustainability Tips –
Think and behave like a start-up
Embrace research to help find your purpose
Be prepared to pivot your business
Focus on proving the value you bring to people and planet
Seek sources of funding for innovation
Lead by helping others to welcome change
Communicate success with all stakeholders