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The Data and AI Imperative, with Lillian Pierson

Lillian Pierson, P.E., author of Wileyโ€™s groundbreaking new book โ€œ๐˜›๐˜ฉ๐˜ฆ ๐˜‹๐˜ข๐˜ต๐˜ข & ๐˜ˆ๐˜ ๐˜๐˜ฎ๐˜ฑ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆโ€, is a celebrated growth strategist, advisor, and fractional CMO for B2B tech startups, scale-ups, and consultancies that want to drive more consistent, reliable revenue growth.

Lillian and Neil discuss platforms like CastMagic and Fathom as well as favourites ChatGPT and the possibilities afforded by private AI systems to protect your commercial or sensitive data.

Lillian shares her STAR framework, a powerful method for leveraging data and AI and introduces her new book, ‘The Data & AI Imperative: Designing Strategies for Exponential Growth’, a comprehensive guide for tech-savvy leaders who want to harness the power of AI and data to drive extraordinary business growth.

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