The Impact of AI on Branding, with Imogen Ley-Clowes
Imogen and Neil Wilkins discuss how AI is impacting brands in terms of agency-side and client-side customer experience, automation and brand character.
They discuss the nuances of brand character and how taking the time to reflect on strategic brand position is more valuable than simply engaging with the latest AI tools.
Imogen is Founder and Creative Lead at Immo Studio, a London-based brand studio
