Using Data to Inform Marketing Decisions
Marketers now have access to more data than ever
More data does not automatically create more clarity
Too many metrics can lead to confusion and hesitation
The goal is not more reporting, but better decisions
Do you have a data gap or a clarity gap?
By the end of this session, you should be able to:
Distinguish data from insight
Focus on the metrics that matter most
Avoid vanity metrics and overload
Use simple models to guide decisions
Communicate findings with more confidence
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