Entries by neilwilkins

Commitment is Everything

Hosting a digital day yesterday and talking through the customer journey as a core part of business development strategy, I found myself continuously using the word commitment. Commitment is everything. It all starts with you. If you are committed to creating a tangible, smart and scalable marketing strategy you will be energised and focused on […]

Branding is Both Head and Heart

Working closely with a global manufacturer over the last six months has clearly shown just how important it is to engage with the people who will be delivering the brand experience to customers. Most people think a brand is a logo and some marketing material, but those who have successfully launched brands will tell you […]

Digital Marketing and Social Media 2018

To coincide with the launch of my new book, I have reshaped and updated my digital marketing and social media talks, training and workshops for events through 2018. With the rise of Internet of Things (IoT), documenting as a form of digital content, the continued trend of smartphone access and the resurgence of podcasts and […]

Neither Wolf Nor Dog Review

Neither Wolf Nor Dog by Kent Nerburn is a true journey, in all senses of the word, through native American culture, spiritualism and communication. The story unfolds within a road trip to unforeseen destinations, both obvious and surprising and tells of the building friendship and trust between Nerburn and a wise native American elder and […]

Your Personal Career Plan : 3rd Annual Conference

I’m delighted to be hosting the CIM 3rd Annual Conference : Your Personal Career Plan This year’s event, the third in what has proven to be an increasingly popular format, brings together some amazing speakers, workshops and networking for marketers and communicators seeking to boost their career development. The event will be held on 31 January […]

The Difference Between Knowledge And Wisdom

There is an old saying that goes something like “Knowledge is knowing a tomato is a fruit; Wisdom is knowing not to put it in a fruit salad”. A simple, yet profound, reflection on the importance of application as well as knowing. I see this a lot with the students I work with on their […]

Keep Feeding Your Consumers

When you define the word Consumer in a typical dictionary you see it means something like… the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are much more likely to resonate with the science definition: consumer. (kən-s ‘mər) A heterotrophic organism that feeds […]