Personalisation and the Customer Journey

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Whilst reviewing a number of early submissions from my students on the CIM Driving Digital Experience module of the Level 6 Digital Diploma in Professional Marketing, I began thinking about the 10 most important steps that would be required…

How To Create A Content Strategy

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How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It's all about…

How to make better decisions

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How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it's all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and…

Digital 2018 Live : Episode 11 : How to turn information into intelligence

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How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live…

Your Business is PPC

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Your business is PPC. But not the PPC you might be thinking... the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website…

Brilliant Guerilla Marketing for Orangutans

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However you look at it, the Rang-tan Christmas' TV Advert by Iceland is a wonderful piece of guerrilla marketing on behalf of the orangutan habitats that are being destroyed at an alarming rate in the name of palm oil. Deforestation of vast…

How To Give Authentic Customer Service

How to give authentic customer service should be at the heart of all customer engagement, but in more premium services, is there an even greater expectation that this should happen? The Ivy is one of those aspirational restaurant chains that…
personal branding podcast

Personal Branding Podcast - part 1

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Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are…

Huawei Live Twitter Launch Teaser Campaign

Last week Huawei ran an intriguing and highly effective Twitter campaign that serves as a great example of how to use what might otherwise be quite a passive and reactive social media tool. Over the preceding weeks, Huawei offered up a tweet…

Highly Rated Online Digital Marketing Content Course

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I'm so pleased that my online digital marketing content course is so highly rated by the marketers who have enrolled. Udemy has a strict policy of showcasing the highest rated courses because this is a clear and objective measure of the value…