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To coincide with the launch of my new book, I have reshaped and updated my digital marketing and social media talks, training and workshops for events through 2018.

With the rise of Internet of Things (IoT), documenting as a form of digital content, the continued trend of smartphone access and the resurgence of podcasts and voice, it’s vital that everyone refreshes their digital marketing plans and activities.

Of course, all of the vital base ingredients such as creating a strategic plan, understanding the intricacies of your most important audience, and balancing you resources and time to give optimum outcomes and return on investment, remain a critical part of the mix.

It never was, and never will be, about being swept along by the latest fad or newest social network buzz, but it is about understanding and responding to where your target customers are residing online and weaving value into their engagement with you.

Here’s how we’ll do it in 14-steps:

Digital Marketing Strategy – delivering business value

Planning Customer Personas – customer first, always

Creating Brand Awareness – building faith and trust in the customer relationship

Owned, Earned and Paid Media – selecting appropriate digital tactics

Principles of Search Engine Optimisation – being in position zero in the rankings

Programmatic Marketing and Online Advertising – timing and awareness

The Importance of Social Listening – building professional intimacy with customers

Digital for Customer Conversion – when prospects become customers

Customer Retention – remaining current, relevant and informed

Selecting Appropriate Digital Tools – the customer journey filter

Creating Content Strategy for Customer Optimisation – the rule of thirds

Content Creation, Curation and Documentation – sustainable, ongoing advocacy

Maintaining Momentum by Automation and Sharing – digital guidelines and automation tools

Measurement and Reporting – digital dashboards and the balanced scorecard

2018 will be a time of significant opportunity and acceleration, for those who embrace a consistent, integrated and cohesive method of digital marketing and social networking.

The 14 steps are your route map.

I am currently booking a calendar of public workshops across the UK and I’m speaking to a number of people who have requested bespoke in-house sessions, masterclasses and ‘lunch and learn’ talks. If you would like to have a chat about your 2018 digital marketing and social media refresh, please get in touch.

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