Grease is the word

“It’s got groove, it’s got meaning
Grease is the time, is the place, is the motion
Grease is the way we are feeling”

Frankie Valli was perhaps prophetic in 1978 when he wrote the iconic theme tune to the legendary film Grease.

The chorus echoes the sentiments of how we conduct our social networking and in 2018, best practice requires us to pay close attention and focus.

“It’s got groove, it’s got meaning” – Ensure your content adds value at every turn rather than simply reflecting ‘what I am doing now is…’. It’s about maintaining a recognisable, relevant and consistent theme and tone of voice, at the same time as ensuring you understand clearly (from analysing your insights and data from past performance of tweets, blogs, vlogs and status updates) what your audience wants from you.

“Grease is the time, is the place, is the motion” – Share the moment. Rather than saving for later, your wise moments, interesting insights and intriguing stories, do it right now. Location is everything. As mobility allows you to document and share your movements and travels, mobile technology enables you to engage with local communities and groups to add an extra level of intimacy in your communications. And motion? Well, this written blog is the antithesis of the more fashionable, talking head, YouTube-friendly video. Images as a minimum and video as a preference, motion is vital to engage and hook your audiences’ attention.

“Grease is the way we are feeling” – The days of ‘professionally polished’ marketing communications are over. Today we need to communicate the way we are feeling, as individuals, as communities and as brands. People today engage with authentic, real and personable companies, not staid, corporate beasts of yesteryear. This is the way to truly build professional intimacy.