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Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to your business.

In Episode 1, Neil focuses on the importance of creating a mission; the intention at the outset of your digital activities that shapes the style, tone of voice and long term objectives of your digital marketing.

Mission is the first of three stages of digital marketing planning. Planning is the first module of the four modules, Plan Optimise Deliver Improve.

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