In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four types of content: creation, curation, documentation and story-telling.

It’s all about understanding the value you add to your customers’ world, over and above the provision of products and services. What is your Unique Selling Proposition (USP)? This and subjects you can talk about that take you to thought leadership, all have a key part to play in content strategy.

As you’ll hear, content strategy is all about creating content for short term tactical benefit as well as building long term assets for your business.

To subscribe to Neil Wilkins’ Digital 2018 Live series, search Neil Wilkins Podcast in iTunes.

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