Digital Marketing & Social Media Workshops 2019
I am delighted to share the agenda for my digital marketing and social media workshops for 2019, which I have just updated with everything new that you need to know, to accelerate your business over the next 12 months.
The aim of my workshop, which is up to date and reflects the very latest challenges and opportunities in digital marketing and social media, is to build your confidence in your online marketing and communications.
Designed for novices, improvers, experienced digital marketers, entrepreneurs, and business owners, this workshop will bring your skills and expertise right up to date and empower you to make measurable differences in your business as soon as you return to work.
The workshop comprises of four modules : Planning, Optimising, Delivery, Improve
Planning ensures that everything you do in your digital marketing and social media, contributes to your business objectives and reflects the amazing opportunities presented by digital marketing in 2019. We will cover setting a vision, finding and prioritising activities based on market trends, and how to create a powerful digital strategy.
Optimising is all about prioritisation. By optimising your digital activities you ensure that everything makes a difference and you make efficient use of your time and resources. In this module we will cover defining the most important customer personas to target, how to choreograph an engaging and relevant customer journey for them and the Rule of Thirds for producing an exceptional content strategy.
Delivery module will focus on your website and how to bring it to life. We will consider the importance of blogging, vlogging and podcasting, customer optimisation and search engine optimisation. We’ll look into which social networks are most appropriate for your highest priority customer personas and how best to use them in a fully integrated customer experience. We will also explore campaigns, events and launches and how to become super efficient by using dashboards and automation.
Improve is at the heart of all successful digital marketing and social networking. We will learn how to listen, share and innovate, not only using Google Analytics for your website but across all of your social networking and beyond. The world’s most successful digital marketers know that continuous improvement is at the heart of their success and we will emulate best practice in this vital fourth module of the day.
By the end of the workshop you will be able to:
• Plan and execute effective social media and digital marketing campaigns that contribute value to your business goals
• Understand how to use the power of audio, mobile, influencers, ethics and sustainability, and other key 2019 trends
• Recognise the stages of digital marketing development and resource implications
• Select the appropriate digital and social media tools to achieve your goals
• Understand how to harness the power of LinkedIn, Facebook, Twitter, Instagram, YouTube and iTunes
• Be more familiar with the latest digital marketing and social media vocabulary
• Create exceptional content for your social networking, blogs, newsletters and your website
This workshop includes a combination of teaching, interactive activities, individual exercises and discussions. I know you’ll benefit from facilitative style discussions with me and the other participants and I will help you to create your own customer persona profiles and customer journeys, or refresh ones you already have. Together we will also create the framework of your 2019 digital marketing strategy and a focused content plan, which will ensure that you know exactly what you need to do as soon as you return to work.
The workshop is packed with the latest 2019 trends and best practice.
Join me in 2019 for THE only digital marketing and social media workshop you’ll need. Contact me personally and I’ll let you know the best dates and locations to fit into your busy schedule.
Image courtesy of Ethos Interactive, Riyadh, KSA (from my collaborative one day workshop with them in Riyadh in 2018)