I believe that mindful reinvestment in your business is the new CSR.
This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon.
We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on its ethics, or simply helping its people to become more mindful in their day to day work.
Charles believes that mindful businesses will be those who are most innovative. You decide.
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Watch the video of the conversation
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