Social marketing is not social media marketing, despite many marketers using the terms interchangeably.
For many years, so many people have used the term social marketing to describe how they use social networks for their marketing communications. This is incorrect.
Social marketing is the use of marketing to influence social behaviours, not to benefit the marketer, but to benefit the target audience and society in general.
In this webinar I explore how you can use the principles of social marketing whether you are in the public sector, health sector, a charity of a commercial business.