The Value of Value in Marketing

I interviewed Dr Victoria Hurth, Visiting Fellow at the University of Cambridge Judge Business School and we talked about the value of value in marketing.

This interview with Dr Hurth is more of a podcast than a video. The audio isn’t great either because we did this through low bandwidth connections, remotely during lockdown, but the ideas that Victoria shares are well worth a listen. Victoria shares a host of strategic ‘evolved value‘ and marketing opportunities that challenge the old paradigms of business.

I do hope you enjoy this recording and that it stimulates ideas and thinking you can directly apply in your business.

Share your thoughts and comments below.