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Reputation with Purpose is the title of my interview today with corporate reputation specialist Jessica Whitcutt Fagan.

Jessica leads us through how to think about our communications in the context of the ‘new normal’.

We touch on “The New Normal Is Here”, Jessica’s Reputation With Purpose framework, Greenwashing and why it is taboo, so how should we do it properly. We also discuss if it is ok to use leverage off of sustainability, who is doing mindful business well and how ‘personal branding’ can come into corporate comms.

We hear Jessica’s your big vision for reputable, purpose-led business economy, in the new normal and she shares her top tip for anyone looking to get started. Jessica can be contacted at


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