How To Run A Pilot Marketing Campaign

[av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=” margin=’0px’ mobile_breaking=” min_col_height=” padding=” svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_flip=” svg_div_top_invert=” svg_div_top_front=” svg_div_top_opacity=” svg_div_top_preview=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_flip=” svg_div_bottom_invert=” svg_div_bottom_front=” svg_div_bottom_opacity=” svg_div_bottom_preview=” border=” border_style=’solid’ border_color=” radius=” column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” background_position=’top left’ background_repeat=’no-repeat’ highlight=” highlight_size=” animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=” sc_version=’1.0′] [av_heading heading=’How To Run A Pilot Marketing Campaign’ tag=’h3′ style=” subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’10’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-l0jhh46u’ sc_version=’1.0′ admin_preview_bg=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-l0jhjlrt’ sc_version=’1.0′ admin_preview_bg=”] ‘With so little time and resource available to marketers today, you need to understand how to run a pilot marketing campaign because it may provide all the evidence you need, to demonstrate the value you have brought as a marketer, to helping achieve your organisation’s strategic goals.’

“A solid 10% is enough so you can make an impact on your brand, but it’s not so much that you’ll regret spending it if the pilot doesn’t go according to plan.” ignitevisibility.com

Test – Adapt – Optimise, but ‘Only Test What You’ll Be Bothered To Potentially Change’

5 Post-Pilot Choices

Stop and never do it again
Park it for another time
Keep running at a low scale
Scale up appropriately
Go all in on a complete winner

Key Elements to Test in a Pilot Marketing Campaign

Target Audiences
Timing
Marketing Channels
Creative Design
Messages
Calls To Action
KPIs and Targets
Methods of Measurement
[/av_textblock] [av_video src=’https://youtu.be/sWHAXSF7fh8′ mobile_image=” attachment=” attachment_size=” format=’16-9′ width=’16’ height=’9′ conditional_play=” id=” custom_class=” template_class=” av_uid=’av-l0jhqiko’ sc_version=’1.0′] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-l0jhty1x’ sc_version=’1.0′ admin_preview_bg=”] This webinar recording How to run a Marketing Campaign, is also available on your favourite podcast channel

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