What is IKIGAI

From a personal perspective: Have you struggled to integrate what you love doing, with what can bring you financial security in your life? Maybe you have reached a career crossroads or cannot decide what course or job will suit you best? It may be you feel unfulfilled in your life and you have an unsettled sense of purpose? Have you wondered what is the fundamental point of your existence?

How can IKIGAI be for a business?

IKIGAI is an ancient Japanese development framework, that helps you to identify the reason your business exists, its purpose, by focusing on four main spheres:

1. It helps you identify what brings most satisfaction and enjoyment
2. Establishes what your business offers better than the competition
3. Helps you to understand what the world needs from your business
4. Identifies what your business can be rewarded for

Purpose at the core

IKIGAI, helps you find the ‘sweet spot’ in the middle of four spheres of your business, to help you find true purpose, the real calling and clear prioritisation of every working moment, with all stakeholders to provide optimal value to the world and people around you.

Purpose-driven companies outperform ordinary companies

“Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” Deloitte

“Today’s consumers often identify with a brand’s purpose, seeking to connect at a deeper level even as the brand reciprocally aligns with who they are and who they want to be.” Deloitte

Begin to uncover your Business IKIGAI

PEOPLE

What excites us in our business?

Where’s the spark? 

What’s our collective passion?

PRODUCT

What are we better at than our competition?

How do we describe our core competencies?

What’s our USP?

PROCESS

What do our stakeholders need to become environmentally, socially and economically sustainable?

Who are our most important stakeholders?

What do our stakeholders value the most?

PROFIT

In what ways could our business be rewarded?

Beyond sales and revenue, what would we value?

Can we create sustainable value for ourselves?

This recording is also available on podcast