This webinar is available on podcast
Account Based Marketing
Neil Wilkins explains why all B2B marketers should consider Account Based Marketing (ABM).
ABM should be integrated with a CRM or marketing automation tool to be able to run campaigns targeting customer accounts. Benefits include: Tight sales and marketing alignment; Efficient use of budget and resources; Reduced sales cycles; Clarity over the decision making process; Improved customer experience.
This webinar is part of the Cambridge Marketing College fortnightly series