Webinar Campaigns and Integrated Marketing

“Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.”

Integrated Campaigns Checklist
Reason
Integration
Channels
Priorities
Timeline
Plan
KPIs
Approvals
Briefings
Measurement

Reasons for Campaigns
Deliver a time-bound return in meeting a business challenge
Aligning of people and resources to a common goal
Showcase a product, service or launch
Leverage a market or competitive opportunity

Why Integration is Essential
Optimise a timely focus of everyone’s attention
Jolt the prospect or customer out of ‘business as usual’ branding
Ensure alignment of marketing with the target customers’ attention
Maximise the return on marketing investment