Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.

This webinar is part of http://marketingcollege.com/events webinar series.

“Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”

What To Watch For

Vanity metrics
Irrelevant data
What you’ve always measured
Too hard to measure
Too easy to measure
Information without evaluation