One of the big challenges in the commercial world is often sales and marketing alignment. If sales and marketing are working to different agenda, not understanding each other’s roles, speaking a different ‘language’ or having different targets, the result can sometimes be animosity and misunderstanding which can be a detriment to customer experience.

In this session, Neil Wilkins discusses things you can do to build an effective bridge for sales and marketing alignment, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer’s journey.

This recording is in association with Cambridge Marketing College, providers of professional marketing courses and apprenticeships.

Find more content like this here.