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How to Align Sales and Marketing

How to align sales and marketing through integrating cold calling and lead generation.

In this webinar, Neil Wilkins teaches us how to align our sales and marketing people, plans and activities, for best returns, improved customer experience and ultimately, business growth in the short and longer term.

Neil advises:

Replace Cold Calling with Warm Calling
Call Sales and Marketing the Business Growth Team
Even without a sale EVERY prospect or customer interaction is golden

This webinar was recorded for the Cambridge Marketing Fortnightly Series at