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Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs.


Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process.

Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs.

For more details about Howard Ibach’s work, courses and books, visit Howard is also co-host of The Brief Bros. podcast

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