Carlos A. Alvarenga is an independent communications researcher, writer, and coach.
Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.
Carlos’ new book, “The Rules of Persuasion” (Post Hill Press) explains exactly how persuasion works in all forms of human communication. Using insights and examples from art to history to literature to hip-hop, his book updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences.
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