eReleases, with Mickie Kennedy
“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast. Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more.
For free PR resources, check out eReleases
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