“that feeling” you get when you see an email from a certain person versus the sinking feeling from another… that’s what you need to stimulate when you are seen in the chaos that is social media
You know the feeling. You open up your email software on your computer or smartphone and scan quickly down your inbox notifications. Some of the messages are inevitably spam and can be discarded and the rest add to the chaos and busy nature of your day. But stop and think for a moment about how these notifications make you feel. Some may strike fear and dread into you, either because of the sender’s name or the subject title. Some may give you a warm feeling like, “ah it’s from….” and others may be simply meh.
The same happens when you look down your social media timelines. Yes your attention may be grabbed for a moment by an image or upper case (shouting) text, but more often than not it’s the person who has posted the update that is giving you ‘that feeling’. The feeling of “ah, it’s from…. “ and the result being that you are significantly more likely to engage and respond.
So what exactly is ‘that feeling’? It is a psychological reaction based on past experience and expectation that the next encounter be it in person or digitally, will reflect a similar experience and predictable outcome.
As creatures of habit our behaviours are highly predictable and how we are is how we are. It’s very difficult to change, truly change, from being a certain way, interacting with the world in a particular manner and of course your level of human engagement and the level of value you add.
With business it is very similar. We spend small fortunes on creating brands with propositions, styles, tone of voice, colours and themes. As human beings, it’s just the same in terms of our style, clothes, mannerisms and behaviours.
So the trick to setting ‘that feeling’ in the eyes of your audience, whether it’s from a personal or business perspective is to establish and maintain a predictable, sustainable and authentic set of habits. Responsiveness, tone of voice and the value you add must be consistent, positive and authentic. Do this once, then many times and create your habit.
Every time your audience sees you, your email, your social media status update or anywhere in this chaotic and noisy world, with your predictable, positive behaviour and great value add, you will be ensuring they get ‘that feeling.’
https://i0.wp.com/neilwilkins.online/wp-content/uploads/2017/07/shutterstock_547553875.jpg?fit=1000%2C668&ssl=16681000neilwilkinshttps://neilwilkins.online/wp-content/uploads/2022/09/Neil-Wilkins_black_high-res-copy-156-high.pngneilwilkins2017-07-26 11:15:432017-07-26 11:15:43How Do You Give ‘That Feeling’?
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
Other cookies
The following cookies are also needed - You can choose if you want to allow them: