In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas.
Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives of your ideal target customer.
Customer persona marketing considers a day in the life of your ideal, and most profitable, customer and ensures your planning is optimised to their preferences, lifestyle, and behaviours.
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