In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas.

Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demographics’ approaches of old and deep into the minds and lives of your ideal target customer.

Customer persona marketing considers a day in the life of your ideal, and most profitable, customer and ensures your planning is optimised to their preferences, lifestyle, and behaviours.

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  1. […] time and energy creating demographic and behavioural profiles of their ideal customers? I call them personas. A customer demographic profile is too much like thinking of them as a work-horse or […]

  2. […] are looking to convey. It is important that your faces of the organisation will resonate with your target customer personas. This is vital because it is these relationships and interactions that you are looking to foster […]

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