A Sustainable New Marketing Mix For A New Generation
Rising generations are calling into question the traditional marketing mix, which has focused on everything about a brand. They want to know what’s in it for them. They want to align with brands that are serving a higher purpose, are sustainable, ethical and mindful in everything they do.
In this thought-provoking CIM Senior Marketers Roundtable event, you’ll be inspired by a masterclass, including real-life case studies, that will help you think about this world-changing opportunity to redefine the marketing mix, and why it will have a powerful impact on your future business strategy.
The Mindful Collective founders, Neil Wilkins and Joe Pereira, will share a new Marketing Mix: Purpose, People, Process, Profit and the tools that will help make it a reality. Find out more: www.cim.co.uk/events
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[…] such a strong position to support the business ethical and sustainable higher purpose is crucial to ensure staff buy-in as they are the front line of how such a strategy will work. Sam […]
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