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I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups.

This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth.

Taking such a strong position to support the business ethical and sustainable higher purpose is crucial to ensure staff buy-in as they are the front line of how such a strategy will work. Sam describes in this interview exactly how this has benefitted the business and everyone involved. Staff engagement and retention has significantly improved by this single decision.

Read more about the interview with Sam Roberts of Boston Tea Party and how you can help your own business to consider a higher purpose by visiting The Mindful Collective.

If you would like to listen to a podcast of the interview please Subscribe to my podcast on iTunes by searching Neil Wilkins Podcast.

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