I am delighted to recently have conducted an interview with Sam Roberts, CEO and Co-Founder of Boston Tea Party, the first cafe chain to ban single use cups.
This decision has significantly impacted Boston Tea Party sales revenue but as Sam describes, this is a small price to play for ethical long term strategic growth.
Taking such a strong position to support the business ethical and sustainable higher purpose is crucial to ensure staff buy-in as they are the front line of how such a strategy will work. Sam describes in this interview exactly how this has benefitted the business and everyone involved. Staff engagement and retention has significantly improved by this single decision.