A sustainable new marketing mix for a new generation was the title of this keynote I gave, with Joe Pereira, to a CIM Senior Marketers event in Bristol.
Introducing and testing out the thinking behind The Mindful Collective, we took the audience through a focused presentation of the challenges and opportunities presented by redefining the marketing mix for an emerging generation who seek clear ethical stance and sustainability evidence from the brands they do business with and purchase from.
More details behind this keynote and for information about the emerging group of partners we are building relationships with, can be found at The Mindful Collective website.
Trackbacks & Pingbacks
[…] Mindful Collective have developed this visualization tool to help businesses begin their journey towards being more ethical and sustainable. As Neil explains, the tool utilises on screen sliders to record perceptions of where a business is […]
Leave a Reply
Want to join the discussion?Feel free to contribute!