As I start the planning for the release of the first Neya Mindful Living online workshop, I thought I’d share how to plan a marketing launch.

Using simply a flip chart and sticky notes, I guide you through the example of how to create a launch marketing plan within an hour, capturing everything you need to do and when you need to do it.

Forget Gantt Charts and complicated project management, this is a simple and effective process. It gives you clear priorities and measurable outcomes. What more could you need.

Of course there are thousands of marketing tools you could use in a product or service launch. Things like events, internal communications, PR etc. If you simply follow this process you will identify all those that are meaningful and relevant for you.

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