Ecommerce in Marketing : How to build a marketing sales funnel

Ecommerce in Marketing is all about how to build a sales funnel that provides a great customer experience and drives incremental revenue.

In this recording of a recent webinar, I give you an introduction to building a sales funnel to help integrate marketing and sales from a digital perspective. In this webinar, I will introduce you to the elements of an effective digital sales funnel and how to focus on Key Performance Indicators to get best returns and optimal customer lifetime value.