Cookies and ReMarketing 2023

[av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=” margin=’0px’ mobile_breaking=” min_col_height=” padding=” svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_flip=” svg_div_top_invert=” svg_div_top_front=” svg_div_top_opacity=” svg_div_top_preview=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_flip=” svg_div_bottom_invert=” svg_div_bottom_front=” svg_div_bottom_opacity=” svg_div_bottom_preview=” border=” border_style=’solid’ border_color=” radius=” column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” background_position=’top left’ background_repeat=’no-repeat’ highlight=” highlight_size=” animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-37la8d’ sc_version=’1.0′] [av_heading heading=’Cookies and ReMarketing 2023′ tag=’h3′ style=” subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’10’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-l1ansz42′ sc_version=’1.0′ admin_preview_bg=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-l1anutdw’ sc_version=’1.0′ admin_preview_bg=”] Marketing will never be the same again, when third-party cookies are removed from browsers in 2023.

As a marketer, this will threaten your advertising and communications profile and the options you have for promotions.

At the same time it will open up new opportunities for you, if you are savvy. Listen to Neil Wilkins’ guidance, to find out what you can do about it, today. You’ll find that the answer is closer to home than you think.
[/av_textblock] [av_video src=’https://youtu.be/_Sq4oj00VoQ’ mobile_image=” attachment=” attachment_size=” format=’16-9′ width=’16’ height=’9′ conditional_play=” id=” custom_class=” template_class=” av_uid=’av-l1anv7pk’ sc_version=’1.0′] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-l1anw9ij’ sc_version=’1.0′ admin_preview_bg=”] Cookies and ReMarketing 2023 is also available on your favourite podcast service
[/av_textblock] [/av_one_full] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-l1aoo0d0′ sc_version=’1.0′ admin_preview_bg=”] Next Steps For Your First-Party Data Marketing Plan to take strategic control over the Cookies and Remarketing 2023 challenge:

1. Create your 9 month timeline to figure this out
2. Revisit and refine your data privacy and security policies
3. Set high level strategic goals for your First-Party Data Marketing Plan
4. Re-visit your own data records from web forms, surveys and past research
5. Data cleanse and seek new consent on all appropriate data records held
6. Re-plot your customer journeys for priority customer personas
7. Identify the critical paths on each of these journeys
8. Spot multiple, compelling data capture points in the journey
9. Find what you can capture at the Awareness stage
10. Find what you can capture at the Conversion stage
11. Establish what loyalty and reward schemes can capture data at the Retention stage
12. Re-imagine the key customer persona decision making criteria at each stage
13. Create matrices that correlate customer data with decision making criteria
14. Match the correlations with product and service sales
15. Seek opportunities for up-sell, cross-sell and back-sell
16. Switch off all third-party data campaigns, platforms and tools
17. Create test campaigns to A/B test correlations at low level before scaling up
18. Explore using first-party data agencies who have related persona data records
19. Re-set your marketing KPIs, promotion and advertising targets and campaign goals
20. Measure, assess and analyse before creating a continuous improvement process
21. Keep a watch on marketing media for new platforms and tools to support your Plan

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