Product Marketing versus Service Marketing

Neil Wilkins helps us to understand the differences between product marketing versus service marketing and also where they blend together to give competitive advantage and added-value customer experience

“Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.”

Typical Product Marketing Companies : Manufacturing High Street Retail Fashion Pharmaceuticals

“Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.”

Typical Service Marketing Companies : Banking Utilities Insurance Streaming

But where it all blends is where the true value really starts and this is called the Augmented Product. “An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.”