Neil Wilkins discusses Neuromarketing with expert Katie Hart.

This topic has seriously raised the bar for marketers seeking to understand the nuances of customer behaviour and what’s really going on in their minds. No longer can we make assumptions in marketing, everything needs to be evidence-based.

Katie shares fascinating insights into this hot topic, including the impact of colour on decisions we make, to  how testing 19 different landing pages in a study, lead to an understanding of male/female/group bias in attractiveness of a website.

For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie’s research channel.

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