Webinar Time Management for Marketing Professionals, by Neil Wilkins
Definition of Time Management
Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and maintain a healthy work-life balance by making the most of the time available.
3 quick tips for avoiding procrastination:
Break tasks into smaller steps – Large tasks can feel overwhelming, leading to procrastination. Breaking them down into manageable steps makes them less daunting and helps you get started more easily.
Use the 2-minute rule – If a task can be done in two minutes or less, do it immediately. This helps prevent small tasks from piling up and encourages momentum to tackle larger ones.
Set a timer (Pomodoro technique) – Work in focused bursts (e.g., 25 minutes) followed by short breaks. This creates a sense of urgency and helps keep distractions at bay, making it easier to stay on task.
15 Steps to Effective Time Management
Quick Win Technique (MUST, SHOULD, COULD – now, soon, later)
Plan by SMART value of output, not time
Recognise we underestimate the time required
Effort/Return equation
Understand the true definition of Return on Investment (ROI)
Have one list (1-3-5 rule by Alex Cavoulacos: 1 big thing, 3 medium things, 5 small things)
Use the Resource Filter (tasks: just me, in collaboration, outsourced)
Set and agree clear boundaries
Out of Office – making it truly mean “out”
Difference between urgent and important
Binary prioritisation process
Set SMART Goals and work to a higher purpose
“Eat That Frog” (by Brian Tracy) – tackle the hardest task at peak performance
Know when a task is finished (80% is usually done)
Daily adjustment of the list to re-prioritise, don’t just add
Time management, scheduling, and prioritisation apps
Trello – A highly visual project management tool that uses boards, lists, and cards to organise tasks. It’s excellent for tracking workflows and prioritising tasks using drag-and-drop functionality.
Todoist – A powerful task manager that lets you create tasks, set deadlines, and prioritise them. It also includes features like recurring tasks, productivity tracking, and integration with other tools.
Asana – Designed for teams but also great for individuals, Asana helps manage tasks and projects with clear workflows and deadlines. It has built-in prioritisation tools, allowing you to focus on the most important tasks.
Clockify – A time tracking tool that allows you to monitor where your time is being spent, helping you improve productivity and understand how long specific tasks take.
RescueTime – This app runs in the background of your devices and tracks your activity, giving you insights into how you spend your time online and offering tools to help you set goals and stay focused.
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