Entries by neilwilkins

Apple Podcasts It Is Time

Apple Podcasts have arrived and it is time to take your audio marketing seriously. Many of us are waking up to our first full day with Mac OS Catalina. So what, you may ask. But if you look at Apple’s focus on what’s new, you’ll see something exciting; Apple Podcasts. Earlier this year I predicted […]

Driving Digital Experience

Driving Digital Experience is an important module in the CIM Diploma in Professional Marketing and a topic which can be learned and continuously improved by all marketers. Whether you are marketing for a brand, company, start-up or yourself, you’ll be giving a customer experience. If you wish to drive, proactively, the experience and especially as […]

Life Map by Neya Taster Day

Life Map by Neya will be featured in the Taster Day in association with Bristol Spiritual Collective, in Bristol BS2 on Saturday 16th November. Enjoy an immersive day focusing on YOU, as you experience a range of wonderful treatments, healing and potentially life-changing experiences. I will be introducing the Life Map by Neya framework and […]

,

At A Crossroads? What To Do

If you are at a crossroads, here’s what you can do about it. Sonya and I discuss how we have observed that many people on, or considering, the Back to Your Roots (introducing Life Map by Neya) online course, are at a career, relationship or life crossroads. Crossroads are both exciting and daunting in equal […]

Mindful Collective Update

Mindful Collective Update ~ Here’s a “fly on the wall” behind the scenes glimpse of today’s workshop with EVF. We spent some time working collaboratively to position Purpose at the heart of the new marketing mix for businesses of the future. In this short video clip I will share with you some of the conversations […]

Why Mindful Business Is So Hard

There may be little harder than running a mindful business. So why is it that creating and developing a mindful business is so hard? One of the reasons is the language that most businesses speak. Depending on the orientation of the business (sales, product, market, etc.) the language and culture of a business will determine […]

Process Improvement and AI

Process improvement and AI came up in a recent discussion with one of my apprentices. I was asked to share my thoughts on how to identify, prioritise and begin to understand what processes a business might focus on improving. The conversation then evolved into how AI might add value to process improvement rather than become […]

Digital Analytics 2020

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control, micro and macro. As we explore what helps us to find […]

Everything You Perceive Is Within You

Everything you perceive is within you and this gives you choice. Choice in everything. From the way you live your life to the way you establish and maintain your relationships with others. You have ultimate choice about how you react and experience everything you encounter in your life. When you realise and work with this understanding […]