Twitter for Business in 2020 is an update on what I see as Twitter best practice. This webinar recording shows just how far Twitter has evolved since my earlier version of this webinar in 2010. Those were the days when Justin Bieber had just 2 million followers and Katy Perry, the Queen of Twitter didn’t […]
Marketing Pulse 1 Podcast is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I’ll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, “It’s time we listened to our new customers”. What I took from that, is that no matter how well we feel we know […]
Stop making assumptions and start creating opportunities. I fell into the trap of marketing and publishing podcast content without taking the time to assess my audience and listen to their feedback. Yes I have always responded to messages and comments really quickly, but I didn’t take the time to check for trends, patterns and valuable […]
Remarketing is a digital marketing technique that enables marketers to increase the conversion rates of potential customers who visit their websites and social media pages but do not purchase on an initial visit. We might consider this a remarketing trick. By the careful placement of pixels and code, the marketer can ensure that the potential […]
This episode celebrates the end of the first series of The Mindful Living Show. I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it’s been like hosting a daily podcast for 10 weeks. In this episode I talk about some of the things I’ve […]
In conversation with Graham Boyd as we discuss FairShares Commons Business Model for the new emerging economic paradigm: “If we’re going to actually make progress with all of the things that we’re working on, and all the superb initiatives out there, like values based leadership, etc, etc. we have to also reinvent how we incorporate. […]
Nikki Jones is the Founder of Bristol charity Avon Needs Trees, buying land to plant and rewild, creating new, permanent woodland throughout the Bristol-Avon catchment area. This interview is Episode 47 of The Mindful Living Show and is also available on podcast through Apple Podcasts and Spotify.
How To Shift Your Paradigms Why do we feel the way we do? Why do we react in certain ways? Why do we think about things differently to others? There is a simple equation which controls our paradigms and our interactions with our world: Perception = Perspective + Insight If we shift our perspective and […]
Managing Cognitive Load is an interview with Yolanda Berry, Behavioural Economist. In this interview I explore the subject of cognitive load using examples drawn from kerbside recycling, air travel and remote working. Yolanda leads us through a mindful cognitive journey and how we can use the concept of EAST to simplify and clarify our communications. […]
