Entries by neilwilkins

Digital Analytics 2020

Digital Analytics will be a vital ingredient of the marketing mix through 2020. This is because we all need to make the most of the big data available to us. There are three core levels of analytics: close, near and far: under our control, micro and macro. As we explore what helps us to find […]

Everything You Perceive Is Within You

Everything you perceive is within you and this gives you choice. Choice in everything. From the way you live your life to the way you establish and maintain your relationships with others. You have ultimate choice about how you react and experience everything you encounter in your life. When you realise and work with this understanding […]

,

How I Define Mindful Living

How I Define Mindful Living is a really important podcast episode for me because I share how I define mindful living. To me, the phrase is not about empty, positive-thinking, motivational hype that we see and hear so often in so-called personal development events and courses. I believe Mindful living is a strategic and practical […]

Why Your Business Needs An Intranet

I find myself talking regularly to clients and others about why your business needs an intranet. I’ve found over the years, I am often approached to fix issues with external marketing. It might be a company feels they need a new website, brochure, brand, or other tactical challenge to fix. However, as soon as we […]

Hydration Product Review

I would like to share with you a hydration product review. In this video blog, I talk about how important is is to balance the quality and quantity of the water you drink, as you hydrate. I talk about two products which I think you will find interesting, for different reasons: Berkey Water Filtration System […]

Journaling for Work and Life

Journaling is a technique you can use for work and in living a mindful life. It’s a fascinating, immersive and very personal experience. In this episode of the Neil Wilkins Podcast you will learn that there is no right or wrong way to journal. It is a matter of flowing and enjoying the experience of […]

Wholesome Organisations Remove Work Ego

Wholesome Organisations Remove Work Ego This blog was inspired by a conversation with Danielle Garratt. We explored how we can work more closely with cross-functional teams who may or may not be sharing collective goals. This is a key starting point. Organisations who fail to share collective goals and a vision of working together are […]

Marketing Budget Setting 2020

How much marketing budget should you be setting for 2020 as you work through your strategic marketing planning? Setting a marketing budget can come from a variety of different angles: 1. Just accept and work with whatever your management team says they have available 2. Take a % of your company revenue. Often this is […]