Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace. This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, […]
I am often asked by clients how to do account based marketing or ABM. The process for ABM is quite simple. It’s all about stereotyping for personalisation and rather than stereotyping for generalisation. I was once challenged about the ethics of stereotyping customers when developing marketing plans. The challenge was that everyone is different and […]
We are constantly looking at how to change. Change is inevitable. As every moment passes, everything changes, and as human beings we are driven to control the change for the better. One of the definitions of insanity is said to be that if you keep doing the same thing you’ll get the same outcome. So […]
In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well as proactive and everyone involved needs guidelines… subscribe and listen on iTunes to hear more…
Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal values. The old business model and marketing paradigms are dead and there is now a huge value in creating a more mindful business that balances […]
How To Find Content Ideas For Blogs Use these 10 steps for how to find content ideas for your blogs: Wherever you are, look around you and list the most significant inanimate objects, people and animals you can see Adjust the items in your list into alphabetical order Take the first item in the newly […]
In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your website but engages them and takes them on a real journey of value and keeps them coming back for more. […]
I am delighted to share that my new book Rule of Thirds ‘how to create exceptional digital marketing content’ is now available in paperback and on Kindle in the Amazon store. This new book will help you to create exceptional content. Not just good content, all about you, but exceptional and engaging content that inspires, […]
I attended a really interesting Senior Marketers Roundtable yesterday evening, hosted by Hays Group and CIM, talking about marketing skills gaps. With a great eclectic mix of industries, skills and talents around the table it was sure to raise some interesting debate. According to Hays research, only 15% of marketing leaders say they have good […]
People matter. No matter which industry we find ourselves in and whatever products and services we are marketing, the competitor down the road may well have a very similar offer. Differentiation is absolutely essential in this chaotic, noisy and commoditised world. When products and services become copy-cat and ubiquitous there is little or no chance […]
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