Entries by neilwilkins

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How to Build Trust in Social Media

How to build trust in social media is the number one consideration when you start out as well as when you are looking to kick on your social networking to the next level. A great podcast on Oprah’s Super Soul channel, by Dr Brene Brown called the Anatomy of Trust shows us just how simple […]

How Marketing Can Support Telesales

How can marketing support telesales? It’s quite easy, but warming up the customer before the call. Imagine how hard it is for a telesales person to get an appointment with a prospect if it is the very first time they have heard from the company. There is no background, context or trust from the prospect’s […]

The Viral Blueprint by Dave Rotheroe

The Viral Blueprint by Dave Rotheroe is a short, snappy introduction to exactly what you need to do in today’s chaotic social media space to grab attention and make things happen. I don’t normally endorse publications like this because more often than not they are designed to entice you into some form of marketing scam, […]

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Mindful Reinvestment Is The New CSR

I believe that mindful reinvestment in your business is the new CSR. This is a conversation I have just enjoyed with Cambridge Marketing College Founder and Chairman, Charles Nixon. We talked about how a business can best start to think about developing more mindfulness. This might take the form of improved sustainability, a focus on […]

Why Team Briefings Work

Why team briefings work is because it gives a chance for all staff to understand what’s in it for them, balanced with how they can contribute to the growth of the business. This morning I was part of a client’s 7am ‘all staff’ briefing to showcase a new brand that they can be part of. […]

Is Positivity Really Good For You?

Neil discusses if positivity might be limiting your personal development and growth on your life journey? Neil argues that by trying to turn every challenge, issue or negative scenario into a positive, we might be denying ourselves the opportunity to learn and grow. Mindfulness comes from experiencing the balance between positive and negative. Subscribe to […]

It is time to integrate performance marketing philosophy in your business

Here are some notes about the subject of performance marketing, written during a B2B Marketing webinar, well hosted by Joel Harrison. “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) paid marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a […]