How to create a content strategy, is a step by step process that involves really understanding the target audience and then crafting content that matches both their needs as well as those of the business communicating with them. It’s all about synergy and optimising time. By setting out on a plan at the outset you […]
How do you make better decisions? The answer is in being mindful. There are no ways to make better decisions, it’s all about the confidence in your initial decision and then the commitment to execute that decision, whatever the costs and whatever the returns. At one end of the decision making spectrum are the growth […]
How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Episode 11 of the 12 episode Digital 2018 Live series, Neil explores the reasons why simply collecting data and analytics isn’t enough in […]
Your business is PPC. But not the PPC you might be thinking… the one called Pay Per Click. PPC, as in Pay Per Click, is an acronym for the process of running digital advertising where you pay for each click through from your ad to a website landing page or similar destination. But that’s not […]
However you look at it, the Rang-tan Christmas’ TV Advert by Iceland is a wonderful piece of guerrilla marketing on behalf of the orangutan habitats that are being destroyed at an alarming rate in the name of palm oil. Deforestation of vast swathes of Borneo and beyond are wreaking havoc on the surviving numbers of […]
How to give authentic customer service should be at the heart of all customer engagement, but in more premium services, is there an even greater expectation that this should happen? The Ivy is one of those aspirational restaurant chains that everyone is encouraged to try, at least once. We all tend to do it, become […]
Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they offer to customers and clients. If you are the face of your business, run social media activities, or are customer facing, […]
Last week Huawei ran an intriguing and highly effective Twitter campaign that serves as a great example of how to use what might otherwise be quite a passive and reactive social media tool. Over the preceding weeks, Huawei offered up a tweet a day, with a visual countdown towards the big live launch of their […]
I’m so pleased that my online digital marketing content course is so highly rated by the marketers who have enrolled. Udemy has a strict policy of showcasing the highest rated courses because this is a clear and objective measure of the value to be gained by enrolling. At the time of typing, my course “Rule […]
Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of the Digital 2018 Live series, Neil Wilkins talks us through the three essential levels of listening and guides us towards some simple ways of […]
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