How To Reach Hard to Reach Customers

There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use.
Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders.
Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers.

Top 10 Tips for How to Reach Hard to Reach Customers

Trusted Intermediaries
Peer Advocacy
Micro Influencers
Multi-level Multi-staff ABM
Partner With Complementary Businesses
Collaborative Solutions
Pivot Your USP Towards Them
Show Up At Key Moments
Become Proactively Elusive
Know When To Call It A Day