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What Is Content Planning?
“A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot
Identifying Appropriate Content
Strategic Goals – Attention and Brand Building
– Unique Sales Proposition
– Brand Guidelines
– Strategic Intent
Tactical Goals – Engagement and Conversion
– Customer Journey
– Media Choice
– Channel Selection
Balance Goals – Rule of Thirds
All things Neil Wilkins covers in this practical talk.