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Content Planning

What Is Content Planning?
“A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot

– Strategy
– Tactics
– Balance
– Building
– Bonus

Identifying Appropriate Content

Strategic Goals – Attention and Brand Building
– Hook
– Unique Sales Proposition
– Brand Guidelines
– Strategic Intent
Tactical Goals – Engagement and Conversion
– Customer Journey
– Media Choice
– Channel Selection
– Multi-Purposing
Balance Goals – Rule of Thirds
– Personal
– Point
– Promote

All things Neil Wilkins covers in this practical talk.