Entries by neilwilkins

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Digital Marketing and Social Media 2018

To coincide with the launch of my new book, I have reshaped and updated my digital marketing and social media talks, training and workshops for events through 2018. With the rise of Internet of Things (IoT), documenting as a form of digital content, the continued trend of smartphone access and the resurgence of podcasts and […]

Neither Wolf Nor Dog Review

Neither Wolf Nor Dog by Kent Nerburn is a true journey, in all senses of the word, through native American culture, spiritualism and communication. The story unfolds within a road trip to unforeseen destinations, both obvious and surprising and tells of the building friendship and trust between Nerburn and a wise native American elder and […]

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Your Personal Career Plan : 3rd Annual Conference

I’m delighted to be hosting the CIM 3rd Annual Conference : Your Personal Career Plan This year’s event, the third in what has proven to be an increasingly popular format, brings together some amazing speakers, workshops and networking for marketers and communicators seeking to boost their career development. The event will be held on 31 January […]

Must Should Could, Now Soon Later

Returning from a wonderfully restful week away on vacation we invariably face a wall of work. So how do we manage the full inbox, countless phone calls to return and a pile of ToDo action lists on the first Monday morning back in work? The first step is to relax. Remember how good it felt […]

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Keep Feeding Your Consumers

When you define the word Consumer in a typical dictionary you see it means something like… the purchaser of products and services. This is just part of the equation and savvy marketers, business developers, entrepreneurs and influencers are much more likely to resonate with the science definition: consumer. (kən-s ‘mər) A heterotrophic organism that feeds […]

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Interview with YENA

The following is a transcript and some paraphrasing of my answers to questions I was asked at the great YENA event in Bristol last night. It was a pleasure speaking to so many of you. Thanks for listening. What did you learn from your early career that you now use in your work as a […]

Why I Need A Balanced Scorecard

There are numerous benefits of the balanced scorecard and reasons why you should integrate one with your key performance indicators. Balanced Scorecard is a concept that was created due to a demand for a wider perspective on reporting the performance of an organisation, than simply sales figures. As we know, when the chips are down […]