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Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new marketplace.

This is Episode 9 of the Digital 2018 Live podcast series, exploring the twelve building blocks of effective digital marketing, from understanding your target customer persona, through choreography of customer journeys to measurement and analytics.

Subscribe to Neil Wilkins Podcast on iTunes.


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