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Mindful Collective Update ~ Here’s a “fly on the wall” behind the scenes glimpse of today’s workshop with EVF.

We spent some time working collaboratively to position Purpose at the heart of the new marketing mix for businesses of the future.

In this short video clip I will share with you some of the conversations and developments. You’ll hear how we have tuned the Mindful Collective model to include Product as a key element.

We have also begun to integrate a Value Framework and associated tools, to ensure that the Mindful Collective model is both strategic and practical. This means it can function at all levels within an organisation, providing strategic direction as well as guidance on effective tactical delivery.

Let me know what you think and if you have any case studies or examples of where you have seen this work in practice, please do let me know.


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