How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ experience delivers what you and they both need.
The three stages of awareness, conversion and retention are described in detail, allowing those involved in digital marketing to consider if there are any gaps or bottlenecks in their current offering, and the kinds of digital tools which work best at each stage.
Richard Berry
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[…] a wide difference between where we think we are and where the customer says we are. This is why the customer journey, and keeping tabs on how you are delivering value right along the journey, is so crucial when it […]
[…] digital experience and where to start is so much more than the bland descriptions of customer journey or worse still, user experience […]
[…] my colleagues at Viper Marketing I have developed an updated version of our Customer Journey marketing planning process to cover every touchpoint you have, or might have, with your prospects […]
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